To strike the right visual balance between scientific rigor and contemporary appeal, we developed a packaging system that combines a medical-inspired look & feel with fresh, dynamic graphic elements. Bright colors and abstract illustrations help differentiate and quickly identify the various products, while maintaining an accessible and modern tone. This is complemented by a solid, well-structured type system, chosen to convey expertise, reliability, and alignment with the brand’s professional positioning. The result is a visual identity that resonates both with health-conscious consumers and the specialized retail channel.