Al Araby is a global news channel with broadcast centers and offices located around the world. With approximately 50 million viewers, it ranks among the leading competitors in the MENA region. As part of a project to relocate from London to its brand-new state-of-the-art headquarters in Doha, Al Araby required a complete redesign that reflected its ongoing growth and expansion. We were then contacted by Eloisa Studio to collaborate on the development of an effective visual system, including the creative for the channel’s opening visual.